About Us

“The best magicians in the world, in the world’s most magical city.”

Edinburgh International Magic Festival is a not-for-profit organisation founded and managed by event producer Svetlana McMahon and magician Kevin Quantum. Since conception in 2010, MagicFest has welcomed over 60,000 visitors and has grown to be the Europe’s biggest festival of innovative and cutting-edge magic.

Edinburgh International Magic Festival is annual arts festival that promotes magic as an art form and celebrates the limitless possibilities of human imagination. Every year this week-long festival attracts over 10,000 people at 80 different events across the city from free installations to the world-class Gala shows. The programme is balanced to reflect the best and most exciting magic from around the world alongside the very best in home grown work, aiming to amaze, inspire, provoke and entertain. The Festival is also producing new work which celebrates Edinburgh’s unique historic environment and cultural heritage in innovative and exciting way.

MISSION

“Imagination is more important than knowledge” – Albert Einstein .

We exist to nurture, celebrate and promote the limitless possibilities of human imagination. We aim to achieve this via the medium of magic and the theatrical arts; of optical illusions and interactive installations; and of the broad range and spectrum of related human expressions and ingenuity.

We commit to develop a core tribe that embody these values, that will commit themselves wholly to the established objectives, and that will work to bring imaginative thinking and practices to every part of the globe, and every aspect of human activity.

We believe that imagination is the most important faculty and the most powerful superpower bestowed on humans.

Come join us…and let your imagination fly!

FESTIVAL TEAM

Kevin Quantum (AKA McMahon)
Founder and creative spine of the Festival.
Magician, Programmer, Member of “The Magic Circle” AIMC with Silver Star
www.quantummagician.com

Svetlana McMahon 
Founder, Festival’s engine and strategist
Creative producer based in Edinburgh

Contact us

FESTIVAL ADVISORY  BOARD

John Archer: BAFTA award-winning magician
Jamie Harrison: Artistic director of ‘Vox Motus’, one of Scotland’s leading theatre companies
Gavin Oattes: ‘Young Entrepreneur of the Year’. Owner of ‘Tree of Knowledge’ Motivation Training Company
Dr Ivana Rihova: Tourism Lecturer at Edinburgh Napier University
Carol Taylor: Formerly of Arts and Business Scotland and Diageo
Judith Wilson: Event Manager and Consultant. Owner of JMD Events
R Paul Wilson: Magic Consultant, Creator and Star of BBC’s ‘The Real Hustle’